Evian breaks free from the troubles of using babies in ads. Too many baby ads are very creepy or down right dull. Hats off to Evian for footing the bill for simply amazing vision, skill, production and attention to quality! Imagine all this energy ultimately just to sell water.
According to The Inspirational Room, The Skating Babies campaign was developed at BETC Euro RSCG, Paris, by global creative director Rémi Babinet, art director Agnès Cavard, assistant art direector Gregory Ferembach, copywriter Valérie Chidlovsky, music supervisor Christophe Caurret.
The Web component was developed at BETC 4D by agency account managers Olivier Vigneaux and David Roux, creative director Vincent Vella, art director David Tamayo, copywriter Pierre Duquesnoy, community manager Alexis Thobellem.
Filming was shot in Melbourne by director Michael Gracey via Partizan with directors of photography Alex Barber and Greg Fraser, executive producer Jaques Etienne Stein, and producer Fabrice Brovelli. A total of 134 babies were filmed at Pinewood Studios, UK to provide the post production team material to integrate with computer generated babies. A professional skater was filmed performing a range of moves, once again to be replicated by the post production team.
Visual effects were developed at The Moving Picture Company, London. MPC created fully CG baby bodies and carried out extensive live action head replacement and compositing as well as large scale digital matte paintings to extend the park environment for the TV and online campaigns. The MPC team members were executive post producer Vittorio Giannini, post supervisor Rahel Makonnen, post producer Paul Branch, VFX supervisors Dean Robinson and Ludo Fealy, 3D VFX Team James Bailey, Anthony Bloor, Ross Denner, Ali Dixon, Daniel Elliott, Ahmed Gharraph, Andreas Graichen, Lewis Guarniere, Mark Harrison, Robert Hesketh, Jake Mengers, Alexandre Millet, Jorge Montiel, Jordi Onate, Vicky Osborn, Emanuele Pavarotti, Simon Payne, Dean Robinson, Wayne Simmons, Charlotte Tyson, Grant Walker, 2D VFX team Dan Adams, Chrys Aldred, Mark Beardall, Mike Brazelton, Kelly Bruce, Stuart Bullen, Hayley Collins, Miodrag Colombo, Ludo Fealy, Olivier Jezequel, Vaibhav Marathe, Alasdair McNeill, Mikael Pettersson, Yourick Van Impe, colorists Paul Harrison and Jean-Clement Soret.